BikeBiz Bicycle and cycling retail news
Muc-Off has today announced the launch of its Strava Cycling Club.
The Muc-Off Cycling Club is open to trade and consumers; it will act as a hub for like-minded individuals to come together and share their passion for cycling.
Alongside a Club leaderboard – which displays the longest rides of members on a week-by-week basis – the bicycle cleaning and maintenance company will be publishing exclusive content to the platform not available on its Facebook, Twitter or Instagram. Muc-Off will also host regular club challenges with prize incentives.
Muc-Off’s global marketing director Piers Drake said: “At Muc-Off, we love Strava; the team members here all share their rides on the platform, including myself and managing director Alex Trimnell.
“Launching the Muc-Off Cycling Club is a great opportunity for us to discuss our passion for cycling directly with our fans and athletes from all disciplines, be it road cycling, mountain biking or cyclocross. We’ll be working hard to build-up the M.O.C.C. through events, content and lots of opportunities for club members to get their hands on the Muc-Off products they love!”
You can join the Muc-Off Strava Cycling Club by clicking the link here.
