BikeBiz Bicycle and cycling retail news
Chain Reaction Cycles has partnered with SpinMe to boost its online sales with interactive imagery as its customer base diversifies to include a broader demographic, including women and teenagers.
The Northern Ireland-based cycling retailer appointed the imagery specialist to help create 360 spin images to be rolled out across its 18,000 product-strong online catalogue; setting up an in-house studio and training staff to use its software and hardware.
“Our typical customers are no longer just the specialist mountain biking crowd, though they do still make up a large part of our core audience,” said Paul Connolly, web content team supervisor at Chain Reaction Cycles.
“We are seeing greater numbers of amateur cyclists, women and teenagers joining our customer base, and so we are taking our product imagery to the next level to enhance the online experience for everyone.”
David Brint, marketing director at SpinMe, added: “Chain Reaction Cycles is seeing a more varied range of people shopping online, and so high-quality photography is essential to display each bike, clothing item or accessory in an honest, detailed way – this means that amateurs, enthusiasts and professionals are more likely to find the best product for them. Good product imagery is key to giving the customer the confidence they need to make a purchase.”
In addition to 360 spin imagery, SpinMe provides full studio management services encompassing flat and 3D imaging and video, in-house studio space, off-site studio set-up and training to online retailers. Its clients include Dixons, Selfridges and Vente-privee.
