‘Today’s Cyclist’ goes live; Web page directs customers to their local independent retailer

Moore Large to champion IBDs with new consumer website

Distributor Moore Large has launched a brand new online portal that is set to drive cycle consumers to local independent bike dealers.

The site is set to bring consumers closer to IBDs, provide services for IBDs and even help support up-and-coming cyclists.

When consumers browse product on the fresh-faced site – www.todayscyclist.co.uk – a dealer locator directs them to nearby cycle dealers that stock the product. The site doesn’t include online ordering facilities, but promotes the benefits of visiting local dealers, championing service, products and expertise.

The site goes further by giving IBDs the chance to control their online profile through the Moore Large B2B portal, a feature the distributor expects to appeal to cycle dealers who do not have an online presence.

Consumers registered to the new site can save details of their favourite dealers and also take part in an online cycling community. Not only will registered consumers be able to interact with each other, sharing reviews, pictures and experiences, but they will also be able to interact with bike dealers online.

The firm’s marketing manager Lauren Vanderplank told BikeBiz: “Todayscyclist.co.uk promises to be an exciting new way for consumers to discover local independent bike dealers, quality products and new talent.”

Aside from the trade and consumer side of todayscyclist, the site also helps back the grassroots of the sport, providing budding talent from any discipline to seek support online. All applications will be reviewed on an individual basis and successful applicants will receive support and will write blogs on the site detailing their latest sporting achievements, reviewing the products they are using and discussing issues affecting the sector.

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