BikeBiz Bicycle and cycling retail news
Moore Large has set up the first of Knog’s interactive point of sale at three pilot centres.
Canterbury Cycle Centre, Bikeworks (Bethnal Green branch) and Halfpipe London are the first to get thier hands on the digital touchscreen equipped units, which also hold Knog lights and locks.
The touch screen units give consumers the opportunity to engage with the Knog brand through content such as the ‘No Ordinary Night’ and the ‘Lock In Freedom’ video campaigns.
Dave Urmston, Canterbury Cycles shop manager said: “I am very impressed and would definitely recommend to other shops. The beauty of these DPOS units is that it enables the product to sell itself. The consumer can independently make an informed choice about what product is suitable for their requirements.”
The tablet device is WiFi enabled, so fresh data on Knog product can be easily added to the device, while the manufacturer can collect information about pages and SKUs viewed the most by customers in store.
Three different versions of the interactive lighting display units (to meet different price points) debut in Moore Large’s lighting leaflet and are available to order from the 1st August. Larger units to merchandise both locks and lights will be available later in the year.
