BikeBiz Bicycle and cycling retail news
Teva, a division of Deckers Outdoor Corporation of the US, has chosen to weather protect its new Links mountain bike shoes with a polymer coating from P2i of the UK, a nano tech solution developed by the Ministry of Defence.
The shoes – developed in collaboration with pro freerider Jeff Lenowsky – are due for launch into retail by early August 2011.
The Links shoes will be treated with ion-mask, P2i’s patented liquid repellent nano-coating technology, to help lower their rate of water uptake.
ion-mask technology works by applying a nanoscopic protective polymer layer to the whole shoe. On contact with this protective layer, water forms beads and rolls off instead of being absorbed. ion-mask gives the entire shoe (including different materials, seams and fastenings) water repellency, stopping water getting in but allowing perspiration out.
P2i was established in 2004 to commercialise liquid-repellent treatments developed by the Ministry of Defence.
