Last week he walked away from MBUK and other Future mags, citing no firm plans except freelancing. However, he's been snapped up by Bikemagic after Danny Milner - appointed just weeks ago - left for a staffers job on MBR.

Mike Davis becomes new editor of Bikemagic.com

Davis will be working from home and is a full-time salaried wage-slave of Magicalia Ltd., which operates a number of enthusiast blahmagic.com websites.

With Davis at the helm, the bar for online cycle journalism should be raised. Hitherto, online consumer cycle journalists moving from office-based print mags to the world of back-bedroom virtual journalism, have tended to twiddle their thumbs rather than produce daily copy for their thousands of readers.

Tel: 01225 341859

Email: mike@bikemagic.com

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