Brand becomes part of 'Fisher Essentials' pricing scheme

MET margins boosted to ‘up to 60 per cent’

Following the launch of the ‘Fisher Essentials’ pricing scheme at Expo 2011, Fisher Outdoor has today announced up to 60 per cent margin availability on MET’s popular kid’s and entry-level helmets.

Upgrades have been made across the line too, with all the majority of kids and youth models now carrying a rear light as standard.

The improved margins are available on the Buddy, Super Buddy, Elfo and Genio kid’s helmets, as well as the best selling Crackerjack youth helmet. Entry-level adult helmets also benefit from the new pricing structure.

Mike Cook, sales and brand director at Fisher commented: “We introduced Fisher Essentials at Expo with new lower prices on over 1,200 lines. This is a central part of our everyday low pricing policy on essential items and the improved MET margins are a welcome addition to this policy.”

In other news from the protective gear manufacturer, a limited run of Endura Look Racing team helmets are now in stock at Fisher Outdoors. To place an order, visit the distributor’s B2B website, or call 01727 798345 .

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