The Guardian is big on bikes at the moment (did you see last weekend's 92-page cycling supplement? whoo-hoo!) and the newspaper's chief freewheeler is to give the keynote presentation at a 3rd April conference on the marketing and promotion of cycling.

Matt Seaton to give keynote at marketing cycling conference

The one-day conference will be held at the University of Bolton and costs £150 per delegate.

The aim of the conference is to explore existing good practice and effective ways of promoting cycling. Examples of good practice from Hackney, Lancaster, Leicester and Manchester will be presented as well as discussion of issues in connection with business and the local community.

Workshop sessions will be on the themes of mass marketing, interventions at the individual level, handling the media and quality publicity material and web sites.

Want to see some of Matt Seaton’s work? Much of the 92-page Guardian supplement was written by Seaton. It can be found here.

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