Malph Minns joins CNP

Sports nutrition firm CNP has hired Malph Minns as its new director of sponsorship.

Working from London and Manchester, Minns brings prior experience from his role as head of partnerships at Team Sky and is now tasked with delivering commercial returns on CNP’s various partnerships.

“We are very pleased that Malph has joined the team," commented Glyn Hughes, commercial director for CNP and its parent company, First Milk."He knows us well from his time at Team Sky, a key partner of ours, and brings with him a new skillset, passionate style and a record of delivering success in developing marketing and sponsorship strategy,”

“His experience and hands on approach will prove a real asset in leveraging our partnerships and delivering a commercial return,” he continued.

Minns added: “Having worked with CNP for a number of years, I’m looking forward to using my experience to help them build a successful sponsorship strategy and in realising the potential the business has.

“CNP are experts in sports nutrition and have a legacy of delivering high quality products to both amateur and professional athletes. They are the trusted partner for world-class teams and athletes in a number of sports including cycling, boxing and the UFC. In addition top division football teams, leading county cricket teams and the British Special Forces choose to regularly purchase CNP products. This story just needs to be told in an engaging way.”

Minns has also previously worked racked up international sponsorship experience, with a protfolio of work alongside leading agency Synergy Sponsorship and brand-side with Barclays and Sky. He has advised brands such as Guinness, British Airways and 888.com on sponsorship strategy, planning, activation and evaluation and worked with brands such as Jaguar, Gatorade and Oakley.