BikeBiz Bicycle and cycling retail news
Three new consumer cycling magazines have hit newsstands in the space of two months – Traithlon Plus, Triathlete’s World and Fastlane BMX.
Triathlete’s World editor Alison Hamlett put the close set of releases down to the increased popularity of the activity: “Triathlon is the fastest growing participation sport in the UK. And through the pages of Triathlete’s World we aim to make it the most accessible, too. The magazine combines compelling training and racing advice, the latest gear reviews and plenty of friendly encouragement in one package.
“Whether you’re literally dipping a toe in the water for the first time or tackling your first Ironman, TW will help you to achieve your triathlon goals in 2009. After a successful three-issue trial last summer, TW will be published monthly. It will be the first triathlon magazine to be distributed through supermarkets such as Tesco, Sainsburys, Asda and Morrisons. The March issue is now on sale.”
Future Publishing has also announced the launch of Triathalon Plus, which is due to go on sale from April 7th, joining the publisher’s other titles on newsstands nationwide. Group publisher Katherine Raderecht said of the launch: “It’s a natural step for us to look at extending the editorial strengths we have in cycling into areas where we see a market opportunity, such as triathlon.”
Meanwhile, Fastlane BMX has published its first issue and launched an accompanying website, which you can find at fastlanebmx.com. The magazine is dedicated to BMX racing and run by editor Dave Lane and Tim Helm, who handles online content for the title.
