BikeBiz Bicycle and cycling retail news
Due for official launch at IceBike, Madison has shown BikeBiz its newly developed commuter clothing line.
Designed for those who want casual clothing that doesn’t scream ‘I’m a cyclist’, the new line will consist of totally waterproof and highly breathable jackets, snug fleeces, wicking dry release mid layers, fleece-lined soft shells, wind proof jackets, shorts, leggings, gloves, mitts and underwear. The entire range utilises plenty of technical features to give optimum performance without the need to stand out.
According to Madison MD Dominic Langan, the range will be: “well thought-out performance clothing that is at home off the bike as it is on the bike, which means you won’t feel quite so conspicuous when you’re in the café, walking the dog or wandering around the supermarket. The result is affordable, well-designed, active clothing for active people. Stylish and comfortable, this range stands out from the crowd and has an identity of its own.”
The full range will be available to view and in stock at IceBike. Madison will also be launching with some strong opening offer prices, including access to free of charge, personalised clothing for shop staff.
Any Madison account can access the clothing, with no minimum order quantities or restricted dealer networks. Point of sale units will also be available and in stock from IceBike forwards, including freestanding units, catalogues, branded hangers, header cards, as well as a full schedule of advertising for this coming season.
