BikeBiz Bicycle and cycling retail news
Madison has announced a new distribution deal with Monster Energy.
The brand is synonymous with powersports, boardsports, and freesports and has been making strong advances into the hardcore MTB and BMX markets, taking on the territory initially dominated by Red Bull, but now challenged by Relentless.
Dominic Langan, Madison CEO said "This is just one of those profile brands you just have to have. Their impact in all our core markets is huge and their image is all over the leading magazines in the race shots, events and on the kit of their impressive list of sponsored riders. For many of our customers Monster Energy will be a new sales category and that makes it all the more exciting."
Monster Energy is served in a 500ml can and has an SRP ‘similar to that of its competitors 250ml cans’. If you are a Madison customer and would like to stock Monster Energy please contact your Madison account manager. For those who dont yet have a Madison trade account, email sales@madison.co.uk for more information.
Products available to order from Monday 21st July 2008.
