BikeBiz goes behind the scenes of 2010 range

Madison reveals Saracen secrets

Speaking to BikeBiz, Madison’s Simon Wild has talked through some of the features of the Saracen 2010 line-up.

Wild told BikeBiz that Madison had dedicated a sole designer – Keira Askeroff – to the brand, and revealed details of the forthcoming Saracen models: “When designing the range we paid plenty of attention to detail to ensure the designs were functional, aesthetically pleasing and as technically advanced as possible. We decided to step away from hydroformed tubing to control the wall thickness of the frames.

“Then there’s the brushed steel head badges on every bike all the way up to the Zen range. Personal touches of mine include careful positioning of the cable guides so legs won’t catch as you mount or dismount. And, of course, there’s the super-stylish imbedded ‘Saracen’ in each frame’s headtube.”

You can read the full feature here.

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