Business

Madison partners with Tooo Cycling for exclusive UK distribution

Madison has announced a partnership with Tooo Cycling for exclusive distribution of its products in the UK cycle market.

Based in Shenzhen, China, Tooo Cycling is an exciting new player in the bike camera market. The name is a derivative of an ancient Chinese character meaning road, journey or trip which fits nicely with its central product: the DVR80.

The DVR80 is an 80-lumen rear light, visible from one mile away, combined with a video camera capable of 1080p at 60fps on maximum resolution, or a maximum run time of 9.5hrs using the most economical settings.

Using a Sony IMX 323 Sensor, the DVR80 is designed for use in a dimly lit environment and can adjust to ambient light levels. It’s also IPX5 waterproof.

Adrian Phillips, brand director at Madison, said: “We are very pleased to be able to work with Tooo in bringing this innovative product to the market.

“Bike cameras and lights make cycling safer for everyone and having worked closely with the West Midlands Police Force when they launched Operation Close Pass, it was clear that a combined camera and light product is paramount to safer cycling.

“The product is sleek easy to use and fit and we believe that this is the most credible and reliable unit that is available on the market. We look forward to working with Tooo in launching the brand into the UK and Ireland.”

Read more: The next generation: Forme on the rapidly evolving kids’ bike market

The Tooo DVR80 is available now on MadisonB2B, or you can contact your local sales agent or call telesales on 01908 326000.

Earlier this year, Madison announced its partnership with Quad Lock to provide distribution to the UK cycle industry. Madison will be offering the core Quad Lock cycle range, including the popular handlebar and stem mounts, the out-front mount and a variety of cases to suit a range of smartphones of all shapes, sizes and brands.

Rebecca Morley

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