Madison ends distribution of Pearl Izumi apparel after 13 years 

Madison has announced it will no longer be distributing Pearl Izumi apparel, bringing the 13-year partnership to an end.

Milton Keynes-based distributor Madison took on US cycle apparel brand Pearl Izumi back in 2009, but has now announced it will be ending the relationship to instead focus on Shimano apparel and its own brand of Madison clothing. 

Earlier this year, Pearl Izumi was acquired by United Sports Brands (USB) from Shimano. 

Madson CEO Dominic Langan said: “We have seen the global cycle clothing market change dramatically over the last 13 years as the industry has grown, as fabric technology has advanced but we have also seen a change in consumer and retailer behaviour when it comes to the purchasing and selling of premium apparel.

“In May 2022, United Sports Brands purchased Pearl izumi USA from Shimano and whilst we are pleased to understand the new owners have ambitious plans for the future of the brand, we have taken the decision that Madison will not be joining them for this next chapter.

“We wish the team at Pearl Izumi USA and at USB the very best of success for the future.”

Madison said it will continue to support Pearl Izumi warranty until the end of 2022 and will continue to focus on its Shimano ranges of soft goods and apparel, as well as Madison Clothing. 

Pearl Izumi was founded in Tokyo in 1950, then entered the US market during the 1980s cycling boom. In 1989, the brand was then bought by four investors based in Boulder, Colorado. 

In 2008, Pearl Izumi was then bought by Shimano, before the eventual sale to US-based wholesaler USB in May 2022. 

Read more: Evans Cycles announces plans for ambitious staff training programme 

On the purchase of the brand, president of Pearl Izumi Geoff Shaffer said earlier this year: “Shimano has provided significant support and guidance throughout its ownership, and while we will miss being part of team Shimano, we also know there is great future potential for the brand and look forward to continuing to grow our business with USB.” 

Alex Ballinger

Recent Posts

ACT encourages cycling industry to vote on date for this year’s Local Bike Shop Day

Local Bike Shop Day organiser The Association of Cycle Traders (ACT) is calling on IBDs,…

40 mins ago

‘It still is a male-dominated industry’: Pennine Cycles’ Sandra Corcorcan on how the bike trade has changed

As the iconic Pennine Cycles celebrates its 23rd birthday, director and co-owner Sandra Corcorcan spoke…

48 mins ago

Raleigh partners with GoodGym to help communities get fit by doing good

Raleigh has announced a partnership with GoodGym, a 'community of people who get fit by…

22 hours ago

Eovolt showcasing its 2023 models at COREbike

Eovolt will be exhibiting at this month's COREbike show, showcasing its range of 2023 models. Eovolt…

22 hours ago

Ed Clancy named South Yorkshire’s new active travel commissioner

Triple Olympic Champion Ed Clancy OBE has been named South Yorkshire’s new active travel commissioner.…

24 hours ago

Cycling UK threatens BCP Council with legal action over decision to keep Keyhole Bridge underpass open to motor traffic

Cycling UK is threatening legal action against Bournemouth, Christchurch and Poole (BCP) Council, should it…

1 day ago