Will Fripp, Madison's own-brand product manager, has been appointed to the role. He will be in charge of developing Madison's B2B and B2C websites.

Madison creates e-commerce manager position

"This new role has been specially created to support the business to business and business to consumer initiatives which have now become such a fundamental part of the Madison operation and future strategy," said Madison’s commercial director, Dominic Langan, the moving force behind Madison’s push into e-commerce.

Fripp will report to Langan.

Five years Madison’s own-brand product manager, Fripp had previously been manager at Farnham Cycles.

"I am personally delighted with this appointment," said Langan.

"Due to the fantastic success ofmadisonb2b.co.uk in such a short period, and the numerous plans for the further development of B2B and Ultimate Pursuits, we needed a quality individual to live and breathe this very important and growing area of our business."

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