It's been 24 months since the duo paired up

Madison and Lazer celebrate anniversary with trade promos

It has been two years since Madison first announced its partnership with Lazer at the start of the Pearl Izumi Tour Series. Shortly after (June 2013) the first Lazer stock became available to retailers.

To celebrate the anniversary Madison is offering a range of trade promotions across the entire Lazer range.

The firm said: "Lazer, the world oldest helmet manufacturers still active, is the result of over 90 years of experience, passion and dedication. Combined with award-winning distribution services in the UK and ROI as well as the partnership and support of a fantastic dealer base, the brand now sports an extensive range of high quality helmets covering all areas of cycling and is also on the heads of some of the most prolific cyclists in the world.

"Taking Lazer to the next level, Madison has implemented numerous programs that keep customers trusting Lazer every time they come back including the ‘Grow with Lazer’ initiative and a very simple ‘Crash Replacement’ scheme.

"2015 has seen an exciting time for Lazer with the introduction of new helmets and technologies as well as updates to the current favourites."

For more details on the offers visit

PIC CREDIT: Larry Hickmott

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