Madison and Bliss to launch new products at iceBike*

The upcoming iceBike* and Sportline show is set to feature exclusive previews of the Bliss and Madison Clothing lines.

Madison Clothing is presenting an exclusive opportunity to view the upcoming Spring/Summer releases as well as the first chance to check out the Autumn/Winter collection at the annual Milton Keynes-based event. The trade will also see the launch of the Madison77 campaign, which is celebrating the 40th anniversary of the major distributor.

 The new collection sees a move into more colourful patterns and colourways, whilst also focusing on technical features and fabrics. The Flux range is designed for fast stage riders; it has an all-new Superlight Softshell jacket, both long and short-sleeved jerseys and the well-known Flux shorts.

Bliss has been a player in the soft armour market for over ten years. The brand has now developed a range of 3D mapped and moulded protection. Using this new development technology is the Minimalist+ knee and elbow pad, which features a universal fit. 

World Cup XC riders and Downhill World Champions wore the original first-generation Minimalist pads. Bliss’ blue kneepads have graced multiple podiums on the Enduro World Series and are ideal for climbs and descents.

For more information on the iceBike* show, click here.