LOOK announces partnership with SRM

LOOK Cycle – the creator of clipless pedals and carbon bicycles – has announced a new strategic partnership with SRM.

LOOK and SRM will cooperate in devising, developing and marketing innovative products and services, both on composite and electronics. LOOK Cycles – which devises and manufactures its products and frames in its own workshops – will contribute its knowledge on composite to enhance SRM’s product offering.

Having invented the power meter system for cycling, SRM will contribute its experience in electronics systems and data treatment to expand LOOK’s future product range.

The first collaborate project is a sophisticated carbon crank arm for the SRM Origin PowerMeter. The Origin – named for having all components designed by SRM – was introduced at Eurobike last autumn. The new product is a modular concept PowerMeter offering limitless compatibility with exchangeable spindles designed to accommodate road, mountain and track frames.

With LOOK’s contribution, the PowerMeter will feature high-calibre carbon crank arms with LOOK Trilobe Technology which allows one crank arm to function in three lengths: 170mm, 172.5mm and 175mm.

CEO of LOOK Cycle Federico Musi said: “We are excited about the opportunity to see LOOK – the best brand in clipless pedals and carbon making – teaming up with SRM – the reference in electronics and power meters – to be able to devise exceptional, innovative and more intelligent products that will provide extraordinary emotions to our community of fans.”

CEO of SRM Uli Schoberer added: “It is extremely stimulating for SRM – the brand that revolutionised cycling by changing the way athletes train and race with the first PowerMeter – to partner with an iconic brand in cycling such as LOOK, that shares with us the same passion for innovation, precision and craftsmanship.”