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# BikeBiz: Bicycle and cycling retail news

## Sitemaps
[XML Sitemap](https://bikebiz.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [GUSTO Launches All-New GTG Gravel Bike](https://bikebiz.com/gusto-launches-all-new-gtg-gravel-bike/): GUSTO has unveiled the all-new GTG, marking the brand’s move into the gravel bike category with a performance-focused carbon platform designed for speed, comfort and versatility across mixed terrain.
- [Met launches next-generation MCR 2 convertible full-face helmet](https://bikebiz.com/met-launches-next-generation-mcr-2-convertible-full-face-helmet/): The latest MET Parachute convertible full-face helmet, the MCR 2 has launched today. Met says it offers full-face confidence for the gnarliest lines when consequences are high, with the freedom to transform into an open-face helmet at the click of its magnetic release system for long pedal-ups or less rowdy days out. 100 grams lighter and 25% more ventilated than the previous generation, it stays comfortable when the day turns long.
- [Trade Talk: The bike industry sold on performance claims alone. That game is up.](https://bikebiz.com/trade-talk-the-bike-industry-sold-on-performance-claims-alone-that-game-is-up/): That is why we are launching Trade Talk, a new regular opinion series inviting you to share your views and perspectives.
- [Madison to distribute Applied Nutrition with growth plans for the UK and Ireland](https://bikebiz.com/madison-to-distribute-applied-nutrition-with-growth-plans-for-the-uk-and-ireland/): Madison has announced it will offer exclusive distribution of Applied Nutrition for the bicycle channel in the UK and Ireland, bringing the fast-growing sports nutrition brand to its retail network.
- [MAHLE opens registrations for its dealer and workshop training programme](https://bikebiz.com/mahle-opens-registrations-for-its-dealer-and-workshop-training-programme/): Registrations are now open for the MAHLE Smart Trainings 2026–2027, a technical training programme designed to help dealers and workshops gain a deeper understanding of MAHLE systems, diagnose problems more quickly and provide even better service to their customers.
- [BikeBiz Reader Survey 2026: We want to Hear from you](https://bikebiz.com/bikebiz-reader-survey-2026-we-want-to-hear-from-you/): Over the past 18 months, we've made several changes; we've updated the design of the magazine, launched a new website, started a podcast, built our social following, brought a broader range of voices and incorporated more video across our platforms, created a WhatsApp community, launched the Mechanic of the Month initiative and evolved the BikeBiz awards.
- [Submit your entries for the BikeBiz Directory 2027](https://bikebiz.com/submit-your-entries-for-the-bikebiz-directory-2027/): The BikeBiz Directory returns for 2027. Here's how to get your business listed in the essential guide for the bike trade.
- [The top five jobs in the bike trade this week – 9th October](https://bikebiz.com/the-top-five-jobs-in-the-bike-trade-this-week-9th-october/): The BikeBiz jobs board helped fill more than 570 positions in 2025, and listings are still on the rise. Here are our latest top five jobs…
- [DMACK aims to become first bicycle tyre manufacturer to introduce RFID tags](https://bikebiz.com/dmack-aims-to-become-first-bicycle-tyre-manufacturer-to-introduce-rfid-tags/): Finnish bicycle tyre manufacturer DMACK Nordic plans to become the first company in the bicycle tyre industry to introduce RFID tags into its tyres.
- [MAAP adds London to its list of LaB concept stores](https://bikebiz.com/maap-adds-london-to-its-list-of-lab-concept-stores/): Melbourne-based cycling and lifestyle apparel brand MAAP has opened the doors to its latest Life around Bikes (LaB) concept store, MAAP LaB London. Located in the heart of Soho at 29 Great Pulteney Street, a destination that the brand says has been the canvas for London’s artistic and creative culture for generations.
- [Tenways creates Digital Battery Passports for its e-bikes](https://bikebiz.com/tenways-creates-digital-battery-passports-for-its-e-bikes/): Tenways and Minespider have collaborated to bring digital e-bike passports to Tenways e-bike batteries.
- [BikeBiz Awards 2026: Bikesy sponsors E-mobility brand of the Year](https://bikebiz.com/bikebiz-awards-2026-bikesy-sponsors-e-mobility-brand-of-the-year/): Bikesy.co.uk, the UK cycling price comparison and deals platform, has signed up as sponsor of the E-mobility Brand of the Year award at the 2026 BikeBiz Awards.
- [Cyclescheme and Halfords Partner to Increase Access to Affordable Cycling](https://bikebiz.com/cyclescheme-and-halfords-partner-to-increase-access-to-affordable-cycling/): Cyclescheme, part of BHN Extras, has added Halfords to its growing network of UK retailers, giving 'more consumers across the UK easier access to affordable cycling through the Cycle to Work scheme.'
- [Endura appoints David Greenwood as VP of Global Brand Marketing](https://bikebiz.com/endura-appoints-david-greenwood-as-vp-of-global-brand-marketing/): Endura has appointed David Greenwood as Vice President of Marketing, leading the cycling brand’s global marketing strategy and supporting its next phase of brand and commercial growth.
- [Muc-Off Invests in UK Production and Expanded Global Warehouse Capacity](https://bikebiz.com/muc-off-invests-in-uk-production-and-expanded-global-warehouse-capacity/): Muc-Off has announced a significant investment in its global operations, in a move it says has strengthened its UK production capabilities, created new jobs and expanded warehouse capacity across the UK and the United States.
- [Look Cycle’s new G85 CezalRS is a “race-tuned” performance gravel bike](https://bikebiz.com/look-cycles-new-g85-cezalrs-is-a-race-tuned-performance-gravel-bike/): Romain SIMON, Bike Product Manager, LOOK Cycle, said: “With the G85 CezalRS, we didn’t want to force riders to choose between weight and capability, so we built one platform that covers virtually every scenario. Our road team knows aerodynamics inside out, which is exactly why we chose not to trade off rider control for marginal aerodynamic gains.”
- [Bikmo: Security that Pays for Itself: What to Buy, Why and Where to Start](https://bikebiz.com/security-that-pays-for-itself-bikmo/): By Joanna Evans, Head of Bikmo for Business
- [The Trail Pot strengthens board with appointment of MTB advocate Antony de Heveningham](https://bikebiz.com/the-trail-pot-strengthens-board-with-appointment-of-mtb-advocate-antony-de-heveningham/): The Trail Pot – National Mountain Biking Development Fund has further strengthened its board with the addition of a new, extensively experienced Trustee, Antony de Heveningham. Antony brings two decades of hands-on community engagement and deep knowledge of trail access issues to the charity.
- [Early Rider appoints former senior leaders from woom and Pon.Bike to drive global growth](https://bikebiz.com/early-rider-appoints-former-senior-leaders-from-woom-and-pon-bike-to-drive-global-growth/): British children’s bike brand Early Rider has strengthened its senior leadership team with the appointment of Mario Herbold as Chief Operating Officer and Janine Bessen as Head of Global E-Commerce, adding significant cycling industry experience as the business invests in its international retail network and continued global growth.
- [The top five jobs in the bike trade this week – 2nd October](https://bikebiz.com/the-top-five-jobs-in-the-bike-trade-this-week-2nd-october/): The BikeBiz jobs board helped fill more than 570 positions in 2025, and listings are still on the rise. Here are our latest top five jobs…
- [BikeBiz October 2026 Digital Edition: Read Online Now](https://bikebiz.com/bikebiz-october-2026-digital-edition-read-online-now/): The October issue is focused on sustainability, covering different areas of the industry. From the importance of looking after where we ride to recycling the products we use whilst doing so.
- [BikeBiz September Sector Guides: Stocking Fillers](https://bikebiz.com/bikebiz-september-sector-guides-stocking-fillers/): This guide first appeared in the September 2026 edition of BikeBiz magazine – get your free subscription here.
- [KTM Bike Industries UK appoints Nick Pole as UK Marketing Manager](https://bikebiz.com/ktm-bike-industries-uk-appoints-nick-pole-as-uk-marketing-manager/): KTM Bike Industries UK has appointed Nick Pole as UK Marketing Manager to strengthen its UK team as it builds on the brand's recent UK relaunch and release of its MY'27 range.
- [BikeBiz Awards 2026: Rebecca Charlton to host Awards](https://bikebiz.com/bikebiz-awards-2026-rebecca-charlton-to-host-awards/): Rebecca Charlton has been announced as the host for the BikeBiz Awards 2026.
- [Madison announces distribution of IGPSPORT](https://bikebiz.com/madison-announces-exclusive-distribution-of-igpsport/): Madison has announced that they have taken on distribution of iGPSPORT in the UK and Republic of Ireland, bringing the brand’s computers, lights, radar and accessories to its specialist retailer network.
- [BikeBiz September Sector Guides: Indoor Training, Cycle Computers and Power Meters](https://bikebiz.com/bikebiz-september-sector-guides-indoor-training-cycle-computers-and-power-meters/): This guide first appeared in the September 2026 edition of BikeBiz magazine – get your free subscription here.
- [Europe needs 105,000 more bike mechanics by 2032](https://bikebiz.com/europe-needs-105000-more-bike-mechanics-by-2032/): At the European Cycling Industries Summit in Brussels, Mario Nava, Director-General for Employment, Social Affairs and Inclusion at the European Commission, said: “Bicycle mechanics is something that can’t be replaced by AI; bike mechanics are a job of the future, and we will need many more for the future, as many more people will cycle.”
- [Ready for a change? Enigma Bicycle Works has an exciting opportunity for a freelance bicycle frame painter](https://bikebiz.com/ready-for-a-change-enigma-bicycle-works-has-an-exciting-opportunity-for-a-freelance-bicycle-frame-painter/): Enigma Bicycle Works has been based in Hailsham, East Sussex, for more than 20 years. For over a decade, the successful in-house paint facility has earned an enviable reputation for producing finishes of the highest calibre.
- [Whyte Bikes Expands into France Through New Partnership with Royal Vélo France  (RVF)](https://bikebiz.com/whyte-bikes-expands-into-france-through-new-partnership-with-royal-velo-france-rvf/): “It is with great pleasure that we welcome Whyte Bikes to the Royal Vélo France portfolio. As one of the most respected mountain bike brands in the United Kingdom, Whyte has earned its reputation through forward-thinking design and bikes engineered for the most demanding terrain. We are honoured to have been entrusted with the brand's launch in France, and we are fully committed to ensuring its success with our dealer network and French riders alike,” said Paul Didier, CEO of Royal Vélo France.
- [Kostüme Launches Kostüme Partner Studios a Demand-Led Physical Retail Space](https://bikebiz.com/kostume-launches-kostume-partner-studios/): Kostüme has announced it is bringing its demand-led pre-order batch model to physical retail with the launch of Kostüme Partner Studios. An approach it believes 'is a first-of-its-kind for ready-to-wear apparel.'
- [Beyond Box Shifting: Nadine Thompson, Zyrofisher | The BikeBiz Podcast #9](https://bikebiz.com/podcast-nadine-thompson-zyrofisher/): In Episode #9 of the BikeBiz Podcast, host Pedro Couto Lopes sits down with Nadine Thompson, Chief Commercial Officer at Zyrofisher. Bringing senior commercial leadership from Procter & Gamble (P&G) alongside executive brand experience at Endura and Berghaus, Nadine explains why effective distribution must go beyond box shifting to build lasting commercial value.
- [Aventon launches in the UK following European expansion](https://bikebiz.com/aventon-launches-in-the-uk-following-european-expansion/): Electric bike brand Aventon has officially launched in the UK, opening its dedicated UK website and outlining plans to build a hybrid retail strategy combining direct-to-consumer sales with support from independent bike dealers.
- [BikeBiz September Sector Guides: New Products](https://bikebiz.com/bikebiz-september-sector-guides-new-products/): This guide first appeared in the September 2026 edition of BikeBiz magazine – get your free subscription here.
- [Adidas unveils next-generation Freerider mountain bike shoe range](https://bikebiz.com/adidas-unveils-next-generation-freerider-mountain-bike-shoe-range/): Adidas has unveiled a new four-model Freerider mountain bike footwear range, developed with input from athletes including Vali Höll, Danny MacAskill and Greg Minnaar.
- [European Cycling Industries calls for EU-wide action against illegal and non-compliant e-bikes](https://bikebiz.com/eci-calls-for-action-against-illegal-and-non-compliant-e-bikes/): European Cycling Industries (ECI) is calling on European policymakers to take stronger action against illegal and non-compliant e-bikes, including an EU-wide ban on tampering kits, stronger enforcement of market surveillance rules and greater accountability for products sold through online marketplaces.
- [Cinelli unveils ‘Cinelli Icons’ collaboration with Mike Giant](https://bikebiz.com/cinelli-unveils-cinelli-icons-collaboration-with-mike-giant/): Cinelli has unveiled its latest collaboration with legendary illustrator, graffiti artist, and tattooer OG Mike Giant. Dubbed Cinelli Icons, the collection marks the latest chapter in a long-standing creative relationship between the historic Milanese brand and the iconic artist.
- [MAAP expands Apex winter range with new Downpour Jacket and accessories](https://bikebiz.com/maap-expands-apex-winter-range-with-new-downpour-jacket-and-accessories/): MAAP has expanded its Apex winter collection with the launch of the Apex Downpour Jacket, Deep Winter Glove 2.0, Winter Toe Covers and Winter Overshoes, alongside new seasonal colourways for its Apex Aeon range.
- [Registration opens for iceBike* 2027 in Manchester and London](https://bikebiz.com/registration-opens-for-icebike-2027-in-manchester-and-london/): Registration has opened for iceBike* 2027, which will take place across two venues in Manchester and London next February.
- [Trash Free Trails Celebrates a new Standard of ‘responsible mountain biking’](https://bikebiz.com/trash-free-trails-celebrates-a-new-standard-of-responsible-mountain-biking/): Thanks to ongoing support from Bosch eBike Systems, Trash Free Trails is conducting further research into trail pollution.
- [SUPER73 Expands European Distribution Network](https://bikebiz.com/super73-expands-european-distribution-network/): The American lifestyle adventure brand specialising in electric bikes, Super73 is expanding its European distribution network with three new official partners in France, Switzerland, and the United Kingdom.
- [The top five jobs in the bike trade this week – 25th September](https://bikebiz.com/the-top-five-jobs-in-the-bike-trade-this-week-25th-september/): The BikeBiz jobs board helped fill more than 570 positions in 2025, and listings are still on the rise. Here are our latest top five jobs…
- [New Factor ONE SP targets time trial and triathlon riders](https://bikebiz.com/new-factor-one-sp-targets-time-trial-and-triathlon-riders/): Factor Bikes has launched the ONE SP, a time trial and triathlon configuration based on its ONE road platform.
- [Four new cycle routes in North York Moors make the most of ‘champagne gravel’ and train access](https://bikebiz.com/four-new-cycle-routes-in-north-york-moors-make-the-most-of-champagne-gravel-and-train-access/): New cycling routes have opened on the northern edge of the North York Moors National Park, designed to give riders a sense of adventure as they head into peaceful surroundings and historic landscapes on off-road tracks and quiet lanes.
- [Bosch eBike Systems M27 Training Starts in October](https://bikebiz.com/bosch-ebike-systems-m27-training-starts-in-october/): Bosch eBike Systems will launch its 17th training season for specialist dealers across Europe on 20th October, and in the UK and Ireland on 22nd October.
- [Bikmo: Are You a Tour Operator? A Trans Caledonia Case Study](https://bikebiz.com/bikmo-are-you-a-tour-operator-a-trans-caledonia-case-study/): By Joanna Evans, Head of Bikmo for Business
- [Tailfin acquired by owner of Castelli and Sportful brands](https://bikebiz.com/tailfin-acquired-by-owner-of-castelli-and-sportful-brands/): MVC Group, a group specialising in technical apparel for cycling and outdoor sports, announces the acquisition of Tailfin, the global leader in the premium technical bikepacking segment.
- [Sidi targets value-conscious road riders with €159 Prima 2 shoes](https://bikebiz.com/sidi-targets-value-conscious-road-riders-with-e159-prima-2-shoes/): Sidi has launched the Prima 2 and Prima 2 Woman road cycling shoes, priced at €159 and positioned as an affordable route into the Italian brand’s performance footwear range.
- [DT Swiss Expands Anti-Kickback DF Tech to Classic Ratchet Hubs and Unveils New Race Kits](https://bikebiz.com/dt-swiss-expands-anti-kickback-df-tech-to-classic-ratchet-hubs-and-unveils-new-race-kits/): DT Swiss has announced a significant expansion of its Degrees of Freedom (DF) hub ecosystem, bringing anti-pedal kickback tuning to classic Ratchet hubs and introducing dedicated race kits for DEG systems.
- [EMEC-Prototyping develops mobile test bench to detect illegally tuned e-bikes](https://bikebiz.com/emec-prototyping-develops-mobile-test-bench-to-detect-illegally-tuned-e-bikes/): German engineering company EMEC-Prototyping is developing a mobile test bench designed to help police and testing organisations identify illegally tuned electric bikes during roadside checks.
- [Castelli expands Polartec AirCore range with next-generation Perfetto and Gabba jackets](https://bikebiz.com/castelli-expands-polartec-aircore-range-with-next-generation-perfetto-and-gabba-jackets/): Castelli has announced the latest evolution of its winter apparel line, launching the Perfetto 4, Perfetto Pro, and Gabba Pro jackets. The new range marks the second generation of products to feature Polartec AirCore technology, following its debut in the Perfetto RoS 3 last year.

## Pages
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- [BikeBiz Directory](https://bikebiz.com/bikebiz-directory/): The BikeBiz Directory, in association with ZyroFisher, is the essential A-Z of the bike trade, including listings for all companies associated with the industry in one handy guide.
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## Jobs
- [Customer Experience Host – Front of House](https://bikebiz.com/job/customer-experience-host-front-of-house/): Customer Experience Host – Front of House
- [Apprentice](https://bikebiz.com/job/apprentice/): Apprentice for workshop 
- [Brompton Mechanic / Salesperson](https://bikebiz.com/job/brompton-mechanic-salesperson/): Brompton Mechanic / Salesperson
- [Warranty & Wheel Workshop Lead](https://bikebiz.com/job/warranty-wheel-workshop-lead/): Role: Warranty & Wheel Workshop Lead
- [Manager / Mechanic](https://bikebiz.com/job/manager-mechanic/): Manager / mechanic required for small 1-2 man shop. Ideal role for a previous assistant manager or mechanic or a previous manager with ambition of growing the shop. You'd oversee an assistant during busy times.
- [Team Leader – Aftersales](https://bikebiz.com/job/team-leader-aftersales/): Team Leader – Aftersales
- [Workshop Manager](https://bikebiz.com/job/workshop-manager-84/): At Balfe’s it’s all about people. And bikes! It’s the passion, energy and enthusiasm of all of our colleagues throughout the business, which makes Balfe’s a great place to work. 
- [Experienced Mechanic & Head Mechanic ](https://bikebiz.com/job/experienced-mechanic-head-mechanic/): Experienced Mechanic & Head Mechanic 
- [Visual Merchandiser & Sales Advisor](https://bikebiz.com/job/visual-merchandiser-sales-advisor/): Pinarello Store London – Visual Merchandiser & Sales Advisor
- [Exciting Opportunity: Freelance Bicycle Frame Painter](https://bikebiz.com/job/exciting-opportunity-freelance-bicycle-frame-painter/): Exciting Opportunity for a Freelance Bicycle Frame Painter
- [Sales Manager / Business Development](https://bikebiz.com/job/sales-manager-business-development/): Sales Manager / Business Development
- [Bike Mechanic / Sales](https://bikebiz.com/job/bike-mechanic-sales-2/): Position: Experienced Bike Mechanic
- [Retail Manager](https://bikebiz.com/job/retail-manager-6/): SAINT PIRAN SERVICE COURSE
- [Senior Road Bike Mechanic & Custom Builder](https://bikebiz.com/job/senior-road-bike-mechanic-custom-builder/): Job Title: Senior Road Bike Mechanic & Custom Builder
- [Workshop Mechanic (Growth Path)](https://bikebiz.com/job/workshop-mechanic-growth-path/): Job Title: Workshop Mechanic (Growth Path)
- [E-Bike Courier / Warehouse Operative](https://bikebiz.com/job/e-bike-courier-warehouse-operative/): Job Title: Ebike Courier Rider / Warehouse Operative 
- [Workshop Mechanic](https://bikebiz.com/job/workshop-mechanic-57/): Workshop Mechanic Job Description
- [Store Manager](https://bikebiz.com/job/store-manager-112/): About ASSOS of Switzerland
- [Sales and Marketing Executive](https://bikebiz.com/job/sales-and-marketing-executive/): Role: Sales and Marketing Executive
- [Hope Academy Mechanic](https://bikebiz.com/job/hope-academy-mechanic-2/): Hope Academy Mechanic
- [Customer Support Team Member](https://bikebiz.com/job/customer-support-team-member-2/): Looking for a role where communication, curiosity, and teamwork matter as much as technical knowledge?
- [Full Time Sales Person](https://bikebiz.com/job/full-time-sales-person-11/): FULL TIME SALES PERSON - SALTASH
- [Sales Advisor](https://bikebiz.com/job/sales-advisor-33/): Sales Advisor – Giant Store Camden
- [Experienced Bike Mechanic](https://bikebiz.com/job/experienced-bike-mechanic-11/): EXPERIENCED BIKE MECHANIC
- [Demo Coordinator](https://bikebiz.com/job/demo-coordinator/): ABOUT US:  
- [Cycle Technician](https://bikebiz.com/job/cycle-technician-84/): Job Description:
- [Senior Mechanic](https://bikebiz.com/job/senior-mechanic-51/): Job Description: