Label builds on deep heritage in the Tour with nod to Yorkshire's 2014 opener

Le Coq Sportif tour jersey carries Yorkshire’s white rose

Le Coq Sportif has revelead its ‘Maillot Jaune’ ahead of the 2014 Tour, with the label celebrating yorkshire’s Grand Depart with the incluson of the region’s iconic White Rose.

The apparel label’s heritage in the Tour strecthes back as far as 1951 when Le Coq Sportif first produced a jersey for the race. The jersey also bears the signature of the founder of the Tour, Henri Desgrange.

On the back of the jersey, also in French and dedicated to Desgrange, you’ll find the words: “En 1903,
Henri Desgrange créait le plus grand évènement cycliste de tous les temps “ (In 1903, Henri Desgrange created the greatest cycling event of all time).

The Maillot Jaune carries plenty of technical features, including a mid length zip to aid airflow, two ventilation panels in the back, transparent silicone grippers and an ultra-breathable 3d mesh at the nape of the neck.

This season, the bands on the bottom front of the jersey and inside the sleeve-edges are made of polyurethane, ensuring they stay perfectly in place and stop any air getting in. The sleeves are cut from a single, supple and seamless piece of elastane-mix fabric to further increase rider comfort, and stop just below the triceps, avoiding all pressure points so as to improve blood flow in the arms.

Cycle shops are able to source stock direct by calling the Le Coq offices on 0207 6364664.

Le Coq Sportif’s 2014 jersey line also includes a polka dot, green and Le Maillot Blanc, as seen below:

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