2x2, the UK licensee for Land Rover bicycles, has agreed a deal to fit all its women's bikes with Jagwire's pink cables. This will benefit the Breast Cancer Awareness Initiative.

Land Rover supports Jagwire’s Pink Cable promo

"We are delighted to pioneer this initiative in a deal to support this project at the manufacturing stage and feel very strongly about supporting such a worthwhile cause," said 2×2 MD Scott Hillyard.

All six of the women’s models in the new 2007 Land Rover range of bicycles will feature the Jagwire pink cables with a portion of the profits made from the product going to breast cancer research organisations.

Jagwire’s Pink Housing Cable Initiative can also be supported via bike shop stockists of Jagwire products, from December onwards.

Moore Large is the UK distributor for Jagwire.

Moore Large MD Nigel Moore said:

"We will, of course, be stocking the Pink range of cables. The first deliveries are expected at the beginning of December. Full details available from our sales office, tel: 01332 274252."

Planet X is also speccing the pink cables on the limited edition Pink Stealth Pro Carbon.

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