Distributor bags new UK national sales manager

Krien Dawson joins Hotlines

Hotlines has appointed Krien Dawson into the new role of UK national sales manager.

Dawson joins Hotlines after years of experience gained in the international bike trade, bringing strategic thinking (and wild ideas, according to Hotlines), focusing on the sales and need of the most progressive IBDs in the UK.

Dawson is relocating from the French Alps – where he has been based for seven years – for the new position. Born into Holland’s bike culture, Dawson grew up riding bikes and on MTBs since 1992.

Although Dawson has spent recent years abroad, he’s no stranger to the UK trade. He started working in the industry in busy Oxford commuter shop BeeLine before moving on to Bristol MTB hop Mud Dock. He then went on to join Madison and rose to become Shimano product manager while there.

Most recently, Dawson has been product and then general manager with French brand Vario Bikes and more recently with the European arm of Mountain Cycle.

“Krien Dawson has been appointed to the newly-created role of UK National Sales Manager to enhance all levels of our business internally and externally,” explained Illy Anastasi, Hotlines general manager. “His task will be to help take Hotlines forward with its development as a key distributor not only in the UK but also into Europe.”

Dawson added: “I set out with a wish list of key objectives on the search for a new challenge – and Hotlines quickly came out in the lead due to their incredible position in the market. I’m looking forward to joining the team and meeting our customers, present and future.”

Krien can be contacted at krien@hotlines-uk.com or via the office on 0131 319 1444

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