The MTB event created by 24-hour enduro specialist Pat Adams for Shimano will henceforth be known as the Kona Sleepless in the Saddle.
Kona signs three-year deal as title sponsor for Sleepless
The deal runs through until 2007.
1800+ competitors took part in the event this year.
Kona importer Paligap has sent staff teams to compete at the three annual stagings of the Shimano-sponsored event.
As well as Kona, Paligap plans to also feature other brands at the 05 Sleepless, including Ritchey components and CycleOps turbo trainers.
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