E-commerce Manager

Website Apidura


Built from a passion for adventure, cycling and the outdoors, Apidura produces ultralight equipment to enable cyclists to travel farther, faster and more comfortably. Our relentless commitment to producing high-quality, thoughtfully designed products has made Apidura the leading choice in technical, performance-focused cycling packs. Apidura remains a family-operated and rider-owned business that looks to the long term, seeking to give back to the community that inspired us and safeguard the future of the places our packs are designed to explore.

Job description

Apidura is looking for an analytically minded E-Commerce Manager to join its London (UK) or Annecy (FR) team. This position reports to the Head of Digital. The right candidate should expect to have relative autonomy in managing and developing Apidura’s direct-to-consumer channel. The role requires an experienced digital specialist seeking to take their existing knowledge and implement it within a new environment. Candidates must be comfortable in taking on a range of responsibilities and flexible in applying their skills to new challenges.


  • Day-to-day management of apidura.com website, including merchandising, product management and working closely with the technical team to develop the platform.
  • Monitoring, analysing, and improving the performance of all Apidura digital platforms including establishing new analysis tools, procedures and policies.
  • Analysis and optimisation of customers’ digital journeys.
  • Management and implementation of both on-site and off-site SEO strategies.
  • Work closely with the Digital Director to devise and implement digital campaigns.
  • Help to manage the Customer Marketing Specialist in implementing a robust CRM plan.


  • 5+ years’ experience within direct-to-consumer or digital analytical roles.
  • Evidence of working within fast-paced, digital environments with favour given to experience spread across established and start-up businesses.
  • Strong working knowledge of CMS systems and digital best-practice.
  • Experience implementing SEO strategies.
  • Excellent understanding of GA4 and reporting.
  • Experience within the Sporting Goods Industry or similar non-FMCG products would be favoured.

Essential Skills:

  • Have an analytical mindset in approaching challenges but be interested in applying this to a wider set of goals than purely commercial.
  • Seek to continuously improve upon the status quo.
  • Be confident in making swift, data-informed decisions. 
  • Comfortable in working collaboratively with a variety of individuals with differing experience levels and specialities.
  • Happy to be autonomous in day-to-day work but be clear on identifying when to ask for support to help solve problems.
  • Be adaptable and flexible in approach in line with a start-up mentality.

Additional requirements:

A genuine interest in working for a purpose-led business with a focus on inspiring and enabling people of all backgrounds to ride further, faster and more comfortably.

Candidate must be authorized to work in the UK or France.

What We Offer: 

  • Financial support for your bike packing and racing adventures
  • Access to our Gear Library which includes tents, clothing and outdoor equipment for any trips
  • Extensive industry discounts
  • Flexible Wednesday mornings for bike riding or other sports and wellness activities
  • Role-specific hybrid working arrangements
  • Monthly socials and activities
  • Professional development with access to courses and further education
  • Opportunities to work from our Annecy office

Apidura is committed to operating in a fair and socially responsible manner, this includes our stance on ensuring diversity, equity and inclusion, both in cycling and in the workplace. Apidura is an accredited Living Wage Employer, a member of the Better Business Act Coalition and a certified B Corp.

Based in: London (UK) or Annecy (FR) (Hybrid)

Job Type: Full Time

Remuneration: Depending on experience

Contact: George at careers@apidura.com

Please send an up-to-date CV and short cover letter in English (500 words max.).

To apply for this job email your details to careers@apidura.com.

In other news...

MTF Enterprises acquires Emu Electric Bike Company and its assets

MTF Enterprises Limited, a supplier of electric bikes in the UK, has announced it has …