Trails focused Deluxe label and forks only brand join Cambridge distributor's stable

Ison signs Noble’s BMX brands Deluxe/And Forks

Ison Distribution has signed an exclusive distribution deal with Mark Noble, founder of the Deluxe and And Forks labels.

Deluxe was started in the Summer of 2008 by Mark Noble, who was previously a co-founder/owner of Ride UK BMX magazine. And Forks is purely a forks brand. Started in 2011, And Forks will be bringing quality BMX forks to the market with the simple brand ethos of – make the best forks in BMX, no frills.

Brand owner Mark Noble said, "This is a great move for us, with Ison working on sales and growing the dealer base and working with the bike shops, it means I can focus on developing our products, working with the teams, improving the marketing and pushing both And Forks and Deluxe BMX forward. It’s a win-win all round, and I can’t wait to see where we can go with this; good times ahead."

Commenting on the acquisition of Deluxe and also And Forks Matt Andrews, Sales and Marketing Manager at Ison said: "We are extremely happy to have added Deluxe and And Forks to our portfolio of brands as they have quality products, a great ethos and owner Mark Noble has probably forgotten more about BMX than most people know giving them great credibility amongst the discerning BMX fraternity".

Stock of the 2013 range is expected to be with Ison in November.

Ison will be showing Deluxe and And Forks alongside their other quality brands at the Cycle Show next week on stand L76. to sign up for a free trade pass to the show, click here.

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