BikeBiz Bicycle and cycling retail news
Stock of Ison’s latest brand addition, Renthal, is beginning to arrive with the Cambridge distributor.
Chainrings have already landed with the firm’s ‘FatBar’ handlebar, constructed from high-strength 7050 T6 aluminium alloy, already be in stock.
One product Ison’s marketing manager Matt Andrews is eagerly anticipating is the previously unseen stem. He said of the current prototype: "It’s a patent pending two-piece, which allows more un-needed material to be machined out, cutting weight without sacrificing strength.”
The yet-to-be-named model has a 31.8 clamp, 50mm reach and a ten-degree rise. It’s best-suited to downhill, freeride and all-mountain use, but will work for pretty much everything else.
What’s more, it has a ridiculous weight of only 135 grams. The model should be available at retail in about two months with an expected retail price of £65.00 to £80.00."
All of Renthal’s manufacturing takes place in Manchester and the brand is currently offering product for the 4X, MTB, downhill and BMX markets.
