Consumer event launched by the firm behind the Triathlon and Running Show, taking place at Sandown Park, Surrey

IPC Media teams up with TCR for new bike show

A new Road Cycling Show for the South East has been launched.

Taking place at Sandown Park in Esher on the weekend of April 21th and 22nd, the event has been created by TCR Shows – organiser of the Triathlon Show and Running Show – and IPC Media, publisher of the likes of Cycling Weekly, Cycling Active, Cycle Sport and Cycling Fitness.

According to the organisers, the Road Cycling Show aims to plug the gap in the market for a purely road orientated cycle show in a key selling period for retailers.

“We’re very pleased and excited to launch this show. With the huge growth in cycling in the UK, especially London, we feel the time is right to take this opportunity," commented Keith Foster, publishing director for IPC Media’s Cycling titles. "Feedback from the industry has been very positive and we look forward to working with TCR and the cycling industry, in creating the best road cycling specific show in the UK.”

Promising a mix of trade and retail at the show, there will be information, advice and demos on all aspects of road related cycling for riders. Seminars with some of the country’s top professional riders and cycle industry experts will also be taking place throughout the weekend as well as a focus on grass roots cycling in the Club area.

David Townsend, TCR Shows director, added: “Sandown Park is the ideal location for the Road Cycling Show as it’s less than 30 minutes from Central London and literally on the doorstep of the Surrey Hills. It is on the route of both the Olympic Time Trial and Road Race so is firmly on the road cycling map. It has great facilities for exhibitors and public alike, as proven by our other shows at the venue, and we’ve got plenty of exciting features which promise to make this an excellent day out.”

The organisers said they have been working with the cycling industry on many aspects of the show and more details will be announced very shortly.

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