BikeBiz Bicycle and cycling retail news
Interbike has linked with Outdoor retailer to launched Charged Up, an event that will bring the latest in electric bike innovation and active outdoor technology to the attention of the non-endemic consumer, as well as technology print, broadcast and online media.
Charged Up will continue to raise awareness of the emerging ebike market, building on the success of Interbike’s Electric Bike Media Event in 2013. Outdoor Retailer will invite brands and products that define the growing trend toward incorporating technology into outdoor adventures.
Interbike and Outdoor Retailer plans to limit the opportunity to 25 brands from these categories to participate in what will be a press camp style exclusive media opportunity. Sponsors will have the opportunity to invite key retailers to join the event on the afternoon of the final day providing additional value to this important event.
The event is to be supported by PeopleForBikes, the Outdoor Industry Association and Bicycle Retailer & Industry News. These organizations will be presenting historical and trend data as it relates to the ebike and outdoor technology categories.
Charged Up will take place May 14-15, 2014 at the Crystal Springs Resort in Hamburg, NJ, a location not too far from New York’s key media outlets and with good access to outdoor trails.
“Applied technology coming out of both the bicycle and outdoor industries at Interbike and Outdoor Retailer is incredible,” said Kenji Haroutunian, VP/show director at Outdoor Retailer.
“These products enhance the outdoor experience, making it more fun, safe and social. By gathering trend leading brands in one experience the event will make it easy for journalists to understand and experience the fun products coming out of our industry, with the ultimate goal of having them translate that experience to their individual media audience.”
As well as bike media, journalists from the likes of Wired, Mashable, USA Today, Vogue and many more are expected to be on the guest list.
