BikeBiz Bicycle and cycling retail news
Motion analysis experts MAR Systems have been comfirmed for February’s IceBike, offering dealers the chance to explore the science behind correct bike posture and more.
Using high-speed video capture, the firm has a history of assisting athletes to achieve the best from their sport, be it golf, running or cycling, among others.
In addition, Mar Systems will also be displaying their new analysis software that has been specifically designed to calculate the ideal bike set-up for any rider.
Further to this, host Madison has revealed that Shimano will have a dedicated ‘tech zone’, which will showcase in detail all of Shimano’s technologies, giving dealers an opporunity to get fully clued-up on the likes of IceTech,Shadow Plus and many more besides.
For more on the show, registration and the latest newsletter, click here.
