iceBike* registration is now open

Registration for Madison and Sportline’s biggest trade show of the year is now officially open.

Now in its 11th year, the annual iceBike* cycle, triathlon and running show will return to Arena:MK from February 21st – 22nd 2017, and will play host to thousands of attendees, giving members of the trade a chance to view the latest developments at Madison and Sportline. 

Once again, products will be the main focus of the 2017 show, with regular open workshops taking place to learn about the brands, merchandising and how best to make the most of Madison and Sportline’s operations.

The brands will showcase the latest advancements from its brand portfolio including Shimano, Genesis, Park Tool, Ridley, PRO, Saracen, amongst many others.

CEO at Madison and Sportline Dominic Langan said: “The iceBike* and Sportline Show is a major event for us and we are really excited to take it back to Arena:MK in February. Every year we get an excellent turnout from our customers, and 2017 will be bigger than ever.

“We’ll have some really exciting new brands, loads of new products and of course a range of useful industry seminars for our guests. Given how busy we all are these days it is also a really great way to kick off the year by catching up with old and new faces from across the UK cycling world.”

For a full rundown of the 2016 iceBike* show, along with a full gallery, click here.

Registration is available via the iceBike* website here.