In what may be a first for a bike trade house show, the public will be able to enter for two days of the five day show

iceBike* 2016 to celebrate 10 years with exclusive public weekend

Madison has announced a shake up for the iceBike* trade show, which is will return in 2016 for its 10th year.

Celebrating a decade of Madison’s successful trade show format, iceBike* 2016 will run from Tuesday 23rd to Thursday 25th February. The 2016 show will also, for the first time in its history, have a free to enter exclusive public weekend show on Saturday 27th and Sunday 28th February.

For the public weekend, Madison will be partnering with huge cycling media specialist Immediate Media (MBUK, What MTB, Cycling Plus, Pro Cycling, Bikeradar). Public access to the well established trade event provides chance for members of the public to see the latest products ahead of the new season, as well access to team launches, pro cyclist Q&As and seminars on everything cycling.

Tickets for the weekend will only be open to British Cycling members along with subscribers of the cycle magazine titles run by Immediate Media.

Dave Clutterbuck, Publishing Director of Immediate Media said: "We’re excited to be partnering with Madison in what is sure to be a fantastic event for 2016. The iceBike* public days are another example of Madison’s commitment to the development of cycling in the UK. Great features, top brands and famous faces – what’s not to like?"

Dominic Langan, Madison CEO, added:“To celebrate 10 years of iceBike* we are going to throw open the doors to the public for an exclusive open weekend. So much work goes into creating this highly successful three day trade event that we believe it also presents an excellent opportunity to engage directly with the consumer.

"Not only will the consumer get to see and experience some of the best brands in the world, we will also provide some highly educational seminars, team launches as well as hearing the pros talk about their experiences and aspirations for the future.”

iceBike* 2016 will once more be hosted at Arena:MK the MK Dons Stadium in Milton Keynes.

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