Plus advice for dealers on how to compete with online without competing on cost

iceBike* 2015 preview: Compressport, Park Tool & Garmin seminars

iceBike* 2015 is running in just a few weeks time at Arena: MK. Not only will the show preview plenty of new products for its duration from February 24th to 26th, but there’ll also be free seminars.

Industry insiders and world leading brand experts will be flying in from around the globe, providing a great opportunity to learn more about the latest products and technology as well as gain vital information that can help businesses grow.

This year’s seminar line-up includes:

  • Compressport, the benefits of compression Dr Arnaud Ménétrier, Compressport Product Development and Testing
  • Build loyalty and community amongst your customers Mike Thurgood, Owner of Together We Ride, specialists on using the power of online for the benefit of independent specialist cycle shops
  • Park Tool School Calvin Jones, Park Tool’s Director of Education
  • How to compete online without competing on cost Kelvin Newman, Online marketing expert
  • Pearl Izumi, evolution of clothing technology James Lamont, Senior Product Manager, Pearl Izumi
  • Retail Finance – The fastest growing sales initiative in cycling and outdoor pursuits Ceri Griffiths, Retail Account Manager, Ride it away and Take it outdoors
  • What’s new from Garmin Ian Baxter, Recreational Sales Manager, Garmin International
  • Merchandising and shop layout, the science of the customer journey Rolland Gee, CEO of Grey4Gold, the UK’s No.1 retail mentoring service

In addition, iceBike* will also host a couple of launches (Thursday 26th) including the official Madison Genesis team launch. At this year’s event, the 2015 team kit and bike will be unveiled, with interviews and more with the riders. Following on from last year’s success, the official launch of the 2015 Pearl Izumi Tour Series will take place at iceBike* too, with full details and dates for each round announced on the Thursday.

There’s more info and timing details at the official iceBike* site.

Why not read our first iceBike* preview (Shimano, Garmin, Park Tool & Lazer), our second (Compressport, Bliss, Continental and Shimano again) or indeed the third (Lazer, Elite, LifeBEAM & Ogio).

Get registered for iceBike* at the official site.

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