Brand updates and seminar schedule for the Madison house show

iceBike* 2014: Profile Design, GoPole, Elite and Pearl Izumi

Taking place at the Madison Distribution Centre from the February 25th-27th (press day 27th), iceBike* will be housed in the specially constructed two-storey expo marquee and Madison’s in-house show rooms.

Profile Design will unveil a new range of full carbon road and time trial wheel options. Available in clincher and tubular format and with three rim depths to choose from (38mm, 58mm and 78mm), the new wider 24mm braking track enables greater aero efficiency. 

GoPole brings a full range of high quality GoPro accessories to iceBike* including the brand new Venture Case. This is GoPole’s first foray in to cases and the durable, weather resistant Venture Case will store and protect up to two GoPro cameras whilst still leaving plenty of room for mounts and accessories. Weatherproof zippers protect the case from dust and water and a multitude of pockets will keep memory cards, cables, batteries, remotes and clips safe and secure.

ELITE: Introducing the latest incarnation of the best-selling Cannibal cage, it wraps completely around the bottle with an elastomer section to allow the cage to automatically adjust for different bottle shapes, the wide mouth allows for easy insertion from a wide variety of angles making this highly suitable for frames with tight clearances. To see the latest Cannibal cages, new updated Corsa bottles and a new PoS unit, visit the Elite stand at this year’s show.

Pearl Izumi has produced a new spin on the Boa reel with the P.R.O. Leader shoe. The P.R.O. Leader features revolutionary 1:1 Adaptive Fit, which conforms to your unique foot shape to eliminate hot spots without sacrificing a watt of power transfer. Combine that with one of the technical, lightest weight uppers that includes the precision Boa retention system and this is one of the most enhanced and efficient road shoes Pearl Izumi has ever made.

And here’s the iceBike* 2014 seminar schedule:

Tuesday & Wednesday

11:00-11:45 : – Using to help you and your customers

12:30-13:15 : Garmin – Connected with Garmin: using the internet and phone connectivity with GPS devices

14:00-14:45 : Pearl Izumi – The principles of fabric technology and garment construction

15:00-16:15 : Shopatron – Online sales – bringing new business to you


11:00-11:45 : Lazer – Helmet aerodynamics, ventilation, weight: pick any two

12:30-13:15 : Madison Genesis team launch

14:00-14:45 : Pearl Izumi Tour Series launch

Dealers can pre-register for iceBike* 2014 at And if you’re after more info on the products at the event click here.

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