Dominic Langan, MD of Madison, said: Sales of DVDs are a profitable additional business for dealers, and now it will be easier than ever before for dealers to obtain the latest titles.
"Chilli Video has an extensive and developing catalogue of cycle-sport DVDs, and a strong brand identity both within the market place and the film production industry. I believe it is now fair to say that no other company can offer the same breadth of distribution solutions for two-wheel films that Chilli Video can offer to both UK based and International producers and titles."
Chilli Video was founded fifteen years ago. It has created ttitles such as Tricks & Stunts, Heaven and Hell and the best-selling UK MTB film, Chainspotting. In 1999 and 2000, Chilli won the prestigious Palme DOr at the Cannes Television Festival for "outstanding coverage of extreme sports."