UPDATED: New dates for preview; Madison promises independent dealer exclusivity as brand takes on new identity

IBDs get ‘next gen’ Saracen preview

Customers of Madison and those interested in the up-coming Saracen Bikes launch have been invited to the distributor’s Milton Keynes warehouse to get a world first look at the revamped range, due for an early 2010 launch.

The brand manager, Simon Wild, will be on hand on each of the trade previews, which will now be held on June 30th, July 1st and 2nd, and also on July 7th, 8th and 9th.

Wild will talk dealers through the progress made since Madison acquired the brand early last December.

Wild said: “We have been working hard on developing a complete new look for the brand, as well as developing a whole new range of bikes. Madison is very excited about the future of Saracen and we can confirm the future of this brand will be put firmly back in the hands of the independent bicycle retailer and will not be offered through any other channel.

“Over the past six months we have been travelling the globe talking to new suppliers, finalising specs and working on new graphics. The new range will hit key price points whilst offering excellent value for money and strong dealer margins,” added Wild.

Dealers interested in registering for the Saracen preview should email saracen@madison.co.uk as soon as possible.

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