The leader's jerseys in the Tour of Spain, 6-28th September, are again being provided by US fleece-maker Malden Mills. The jerseys are made from Polartec Power Dry fabric and has 14 to give away to IBDs, 10 to the main prize winner and four as runners-up prizes. Get yer thinking caps on...

IBDs: design a Polartec PoS display and win 10 Vuelta jerseys

This exclusive comp is for IBDs only. The best designed window-display idea or in-store POS description will win the ten Vuelta jerseys.

These Polartec jerseys have to be given away to consumers, not resold.

So, how would you display the ten jerseys? Describe how you would display them in-store, and provide info on how you would get across the fabric’s key features such as its light weight, excellent wickability, snazzy gold colour, high SPF-rating and crystal-clear sublimated printing.

You can use Spanish-related props such as bottles of Spanish beer, typical tapas dishes or even bull-fight themes. All we need is a clear, precise written description of your merchandising ideas but you’ll get extra brownie points for using illustrations and photo mock-ups of your store.

Send your entries to:

Polartec Vuelta Comp


Benton Bridge Cottage

Jesmond Dene

Newcastle on Tyne


United Kingdom

Or email:

The closing date is 1st September, leaving the winner just enough time to put the PoS ideas into action before the start of the Vuelta.

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