This exclusive BikeBiz.com comp is for IBDs only. The best designed window-display idea or in-store POS description will win the ten Vuelta jerseys.
These Polartec jerseys have to be given away to consumers, not resold.
So, how would you display the ten jerseys? Describe how you would display them in-store, and provide info on how you would get across the fabric’s key features such as its light weight, excellent wickability, snazzy gold colour, high SPF-rating and crystal-clear sublimated printing.
You can use Spanish-related props such as bottles of Spanish beer, typical tapas dishes or even bull-fight themes. All we need is a clear, precise written description of your merchandising ideas but you’ll get extra brownie points for using illustrations and photo mock-ups of your store.
Send your entries to:
Polartec Vuelta Comp
Benton Bridge Cottage
Newcastle on Tyne
Or email: email@example.com
The closing date is 1st September, leaving the winner just enough time to put the PoS ideas into action before the start of the Vuelta.