i-ride becomes sole UK distributor of Crankalicious

The bike care brand joins the i-ride lineup alongside the likes of De Rosa, Northwave and Fulcrum.

The product will be available to order in time for the Core Bike Show, with stock arriving by the end of January.

The team behind Dodo Juice created Crankalicious and as a result, the brand brings with it a wealth of industry experience. The brand already has over 35 products covering the whole bike care process, including cleaners, polishes and waxes, all of which are made in the UK.

i-Ride marketing manager Adam Glew commented: “We are excited by the addition of Crankalicious; they break the existing mould of bike cleaning products on the market today. Their vast catalogue includes products that allow you to keep your bike looking the best it can be. Crankalicious products are well suited to anyone who takes pride in their bikes, which aligns them well with the other brands that we distribute.”

Crankalicous marketing manager Tony Hetherington added: “Crankalicious is proud to become a part of the i-ride family; with their high service levels to bike shops across the UK and Ireland, it’s a great partnership for us to develop Crankalicious to the next level. We’re looking forward to a long and close relationship with the i-ride team.”

For information contact i-Ride here.

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