Val Hoyle, formerly of Trek and then Burley, created Red Flyers Sales and Marketing in the summer. Staying as MD of this company, she will also work on Cane Creek's worldwide aftermarket sales, including Europe. Hoyle was the European face for Burley, visiting the UK frequently.

Hoyle returns to bike trade; becomes International Sales Manager for Cane Creek

Greg and Cathy Westmoreland of Active Sports Products will continue to represent Cane Creek in the OEM markets, as well as handling marketing and other Cane Creek related business activities in Europe.

Hoyle is a 20-year veteran of the bike trade, and also sits on the Oregon and SW Washington District Export Committee.

Active Sports Products will remain the Cane Creek distributor’s contact for warranty service repairs and rebuild requirements from the company’s service centre in the Netherlands.

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