BikeBiz Bicycle and cycling retail news
Hotlines has announced that it will handle exclusive distribution of Chromag products in the UK and Ireland.
The brand was formed in 2003 when entrepreneur Ian Ritz started designing frames and components capable of meeting the demands of his local trails in Whistler, BC.
His saddles, stems and handlebars quickly became the staple products that would go on to establish Chromag as a sought after brand. The brand says that design, functionality and creativity have always been cornerstones of the Chromag products; the expanded line now includes everything from chainrings to clamps, grips, and pedals.
Chromag marketing manager Rebecca Ritz said: “We are really excited to have Hotlines representing our brand; the partnership means that the best possible products will be available in the UK and Ireland.
“Providing excellent customer service is really important to us and we are confident that Hotlines will be able to deliver that to Chromag dealers, helping us grow our business in the UK and beyond.”
Highlights from the range include the OSX handlebar, which set the company standard for strength and width several years ago. Available in a vast array of colours the OSX will retail in the UK for £69.99 in both 31.8mm and 35mm clamp sizes.
