BMX brand takes inspiration from the rainbow

Hoffman bikes ’09 preview

Hoffman bikes, available via Seventies, has shown previews of the 2009 product range on the website found at http://hoffmanbikes.com/products.html

As you can see from the picture, the brand has plans to brighten up stores with Forks, bars, bikes, stems, frames and pretty much everything else in 2009.

Also new under the distributors portfolio, The Shadow conspiracy has launched a plastic pedal, seen here

In other news...

The cost of living crisis: An opening for opportunistic bike shops?

In the first of a five-part series, The Association of Cycle Traders (ACT), the largest cycle trade organisation in the UK, helps retailers boost their business. This month, a look at how the cost of living crisis will nudge more consumers towards cycling