The cartoon Bill, that is. The BicycleBusiness character drawn by John Stuart-Clark will be lifesize on Giant's stand at the BAGB's Harrogate show, which starts on Sunday.

Have your photo taken with Old Bill

Giant UK commissioned bike-artist John Stuart Clark, aka Brick, to produce a series of ads featuring the ‘Shop’ characters from BicycleBusiness. This was to promote G-Day, the new package of IBD-friendly measures from the Nottingham company.

A 5ft11 cardboard cutout of Bill, the owner of Bill’s Bikes, will be a prominent feature on the Giant stand.

John Stuart-Clark and Giant staffers have already booked photography sessions with the cardboard cutout.

On a photography note, there will be studio lights, a white backdrop and a digital SLR camera on the BicycleBusiness stand for anybody wanting in-situ product shots.

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