If you have, did you twig it was an affiliate marketing site, not the Bicycle Association?

Have you been contacted by the British Bike Association?

It’s easy to create a bunch of websites, link them together, call one of the websites an official sounding name, and then rake in 5 percent in affiliate commision when you manage to get people to visit your site, thinking it’s ‘official’.

Easy, but is it ethical? And how about claiming you have 42,000 members in your ‘association’ when, in fact, this is the mailing list for all 20 of your linked-together websites? 

Tune in here where BikeBiz draws back the curtains on the official-sounding British Bike Association.

In other news...

Wheel brand Parcours and technology company Classified announce long-term technical partnership

British wheel brand Parcours and Belgian technology company Classified Cycling have announced a long-term technical …