The Italian fashion designer has branched out into bikes. They're black, made by Bianchi and could start a boom in getting celebs into cycling. A matching pair were recently gifted to newlyweds Tom Cruise and Katie Holmes.

Got the suit, shoes and watch? Complete the look with an Armani bicycle

The Emporio Armani bicycles are sporty hybrids and will be available in Armani stores in November.

There are no details yet on the Armani website but there’s a slideshow of male models riding the bikes here:…/EAMEN

Click on ‘previous’ to go to numbers 80, 81 and 82 of the slideshow ie just after the blokes in their underpants…

The photographs are of Armani’s menswear show in Milan. The male models cycled down the catwalk to the sound of Queen’s Freddie Mercury – natch – singing ‘I want to ride my bicycle, I want to ride it where I like.’

Fashionistas who want to re-create this spectacle can do so: the Armani Sport Bike is equipped with an iPod holder.

LOTS OF CELEBS CYCLE, HERE’S A LIST:…/article.php?id=4799

In other news...

Schwalbe tyres aims to expand Fair Rubber in its products 

German tyre brand Schwalbe has announced a commitment increase the share of Fair Rubber in …