The cycle industry speaks to BikeBiz about the effect expensive imports are having on Britain’s manufacturers

Good times ahead for UK manufacturing?

Costly imports forced by a weak pound could benefit UK manufacturers, according to Britain’s bike trade.

“Us UK manufacturers have finally got a real price advantage over importers this year,” Crud MD Pete Tompkins told BikeBiz.

Fibrax MD John O’Brien said: “The cycle industry has a long history within the UK, however the past 20 years has seen UK manufactured products and businesses fall to all but a few. The drive to purchase from overseas has often been driven by cost, not quality.”

Brompton marketing manager Emerson Roberts said: “Importing bikes and accessories manufactured in Asia inevitably leads to higher UK RRPs when Sterling is as low as it currently is.”

Roberts warned: “We are not entirely insulated from the weakness of the Pound, as many of our parts and commodities are priced in US dollars and Euros; but foreign currency-denominated costs represent a minority of our direct costs, so the impact isn’t huge.”

For more on the subject, including opinion from Pashley and Renthal, click here.

In other news...

Indoor cycling app Rouvy partners with PaceUp Media for global PR activity

Rouvy, the virtual cycling app, has enlisted cycling and adventure sports PR and marketing agency …