E-bike brand now available via 22 Evans shops and John Lewis' flagship Oxford Street store

Gocycle heads into Evans Cycles and John Lewis

 Gocycle is significantly ramping up its retail profile following deals to be sold into a wider network of John Lewis and Evans Cycles stores.

The Karbon Kinetics brand moved into a limited number of Evans Cycles stores at the end of last year, but following a new agreement and increased demand is now set to appear in 22 stores from the chain – 60 per cent of the Evans Cycles retail footprint.

The specialist chain’s chief bike buyer Joel Natale said: “Gocycle has quickly created its own niche and after impressive initial sales, we’re delighted to be rolling it out to two-thirds of our stores.”

Having previously been available solely through its online retail portal, John Lewis is now set to bring Gocycle into its physical offering – including the flagship Oxford Street store.

Ben Rogers, John Lewis buyer, enthused: “Gocycle is recognised as a piece of cutting edge British innovation. We are delighted to be able to introduce this award-winning product to our customers both online at Johnlewis.com and in our flagship store in Oxford Street.”

Gocycle’s MSRP is £1,495 at Evans and John Lewis.

The brand is also available via the new-to-the-UK retail chain Best Buy.

Gocycle sales director Barney Craggs said: “It’s an exciting time in the electric bicycle market right now and we are thrilled to be partnering with leading retailers as Gocycle enters its next growth phase.

“Gocycle is a fantastic performance commuting alternative, and extending availability to millions more consumers nationwide is a key objective for our business. We see this as a significant step forwards.”

In other news...

Schwalbe publishes its second CSR report with ‘ambitious’ future targets

Schwalbe has published its second CSR (Corporate Social Responsibility) report, titled “Dedicated Recyclist”. The bicycle …