BikeBiz Bicycle and cycling retail news
PR teams create so many lists of items abandoned in left-luggage offices and the like that it’s hard to cut through the clutter but Kwik Fit managed it. And they did it with the help of a 12-ft pedal-powered hamster called Jaffa.
The real, and smaller, Jaffa was retrieved from a customer’s glovebox by a Kwik Fit fitter, and the story was used in a TV ad. When a list of "lost items found by fitters" was made into a PR follow-up the idea was hatched to create a giant version of Jaffa, and to roll it out around some of London landmarks (next to a giant hamster wheel, perhaps?)
The company spent three months wrapping fur around a frame built around a tricycle. As you do.
Somebody should commercialise this thing – a hamster-trike would be a slow but safe way of riding to work, no more SMIDSY …
