Bike brand Genesis was showcased to consumers at OCBC Cycle Singapore earlier this month.
Local distributor Integrated Riding exhibited Genesis’ road and cross ranges at the show, which ran from March 2nd to 4th.
Integrated Riding distributes Genesis’ full portfolio of bikes in the region, BikeBiz was informed. According to local blog site ToGo Parts, the brand was warmly received and "stole the show".
OCBC Cycle Singapore saw a record number of visitors this year of 11,000. The event includes a number of bike races as well as a ‘cycling carnival’, which takes on the traditional exhibition booth format.
Next year’s OCBC Cycle Singapore will take place on March 8th to 10th 2013.
BikeBiz interviewed Genesis bike designer Dominic Thomas last month.