Product feedback and reviews are among the core features of Geax Tyres’ brand new website, launched this week.
The portal – www.geax.com – will include other community-based activities, including regular online contests and a video voting section.
US rider Aaron La Roque has directed a film for the site as a tribute to up and coming riders.
“We are interested in the opinions of the users who ride and test our products, which aids us in future improvements. We want the riders to help develop the Geax of tomorrow” Luca Cedroni, Geax/Vittoria.
The firm’s product range is exclusively available through Upgrade Bikes in the UK.
Ugrade Bike’s Tom Marchment said: “The new Geax website now brings the web users experience in-line with the quality and innovation found within Geax products. Excellent products and a class-leading website to communicate their benefits mean 2010 should be a great year for Geax in the UK.”