BikeBiz Bicycle and cycling retail news
Brompton’s dealer accreditation scheme, piloted last year, allows consumers to highlight the different levels of service each Brompton dealer offers, with dealer levels flagged on the Brompton website and plotted on Google Maps. Now that the programme is visible to consumers, it could be rolled out internationally.
Dealers are assessed on their workshop and servicing; and sales and customer care.
A statement from Brompton said:
"Making this information visible to consumers will drive custom to the most appropriate locations and improve the experience of the Brompton consumer. In addition, the scheme will reward committed dealers and consolidate consumer loyalty to both Brompton dealers and to the Brompton brand."
Most Brompton stockists have signed up to the programme and have completed their assessment.
Ninon Asuni of Bicycle Workshop in Notting Hill, said:
"We are extremely pleased with the accreditation scheme, especially as we have been awarded three cog status for our workshop and commitment to servicing. We have since found that customers are specifically seeking out our expertise, having seen our accreditation status on the Brompton website."
There are four levels of accreditation: the highest levels are ‘three cogs’ for the workshop and the title of ‘B-spoke Centre’ on the retail side.
Three cogs means that the workshop has been trained in all Brompton specific servicing tasks and that they own all the Brompton specific tools required to carry out these tasks. The shop is also expected to carry a variety of spares to get any Brompton owner back on the road as quickly as possible.
A ‘B-spoke Centre’ has four demonstrator models to showcase the various handlebar styles available, a good selection of bikes in stock and a wide selection of luggage and other Brompton-specific accessories.
